• ਆਈ. ਕੇ. ਗੁਜਰਾਲ ਪੰਜਾਬ ਟੈਕਨੀਕਲ ਯੂਨੀਵਰਸਿਟੀ, ਜਲੰਧਰ
  • I.K. GUJRAL PUNJAB TECHNICAL UNIVERSITY, JALANDHAR
  • Propelling Punjab to a Prosperous Knowledge Society (Estd. 1997)
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S. No.Accession NoTitleAuthorEditionPlace PublisherYearVolume
1 13891 Swamy's Handbook 2018 Muthuswamy, Brinda, Sanjeev 44th Ed Swamy Publishers(P) Ltd. 2018
2 15245 Frank Barnas Broadcast News Writing,Reporting and Producing 7th Ed. Routledge Taylor & Francis Group 2018
3 15291 Weigang Zhang Signals and Systems Volume 1 : in Continuous Time De Gruyter 2018
4 15301 Chris Hackley,Rungpaka Amy Hackley Advertising & Promotion 4th Ed. Sage Publication 2018
5 15313 Seema Hasan Mass Communication Principles and Concepts 2nd Ed. CBS Publishers & Distributors 2018
6 15316 Bonnie S. Brennen Qualitative Research Methods for media Studies 2nd Ed. Routledge Taylor & Francis Group 2017
7 15321 Norman J.Medoff, Ph.D,and Barbara K. Kaye, Ph.D Electronic Media Then, Now,and Later 3rd Ed. A Focal Press Book 2017
8 15325 Gretchen B. Rossman, Sharon F. Rallis An introduction to Qualitative Research Learning in the Field 4th Ed. Sage Publication 2017
9 15326 Angus Stevenson, Maurice Waite Concise Oxford English Dictionary 12th Ed Oxford University Press 2017
10 15327 Allen F. Repko, Rick Szostak Interdisciplinary Research Process and Theory Sage Publication 2017
11 15328 Donald Treadwell Introducing Communication Research Paths of Inquiry 3rd Ed. Sage Publication 2017
12 15302 Tom Altstiel and Jean Grow Advertising Creative Strategy. Copy. Design 4th Ed. Sage Publication 2017
13 15299 Jackie Acree Walsh, Beth Dankert Sattes Quality Questioning Research- Based Practice to Engage Every Learner 2nd Ed. Corwin A Sage Publishing Company 2017
14 15306 Burton St. John III, Yvette E. Pearson Crisis Communication & Crisis Management An Ethical Approach Sage Publication 2017
15 15293 David Calvey Covert Research The Art ,Politics and Ethics of Undercover Fieldwork Sage Reference 2017
16 15296 Shalini Aggarwal Essential Communication Skills Ane.Books Private Limited 2017
17 15297 Andy Ruddock Exploring Media Research Theories, Practice and Purpose Sage Publication 2017
18 15275 Maurice Charbit Digital Signal Processing With Python Programming Wiley 2017
19 15270 Aysha Iqbal Viswamohan, Vimal Mohan John Behind the Scenes Sage Reference 2017
20 15246 Shelly Rodgers & Esther Thorsan Digital Advertising Theory and Research 3rd Ed. Routledge Taylor & Francis Group 2017
21 15249 Fred E. Jandt Conflict Communication Sage Reference 2017
22 15230 Michael Levy, Barton Weitz, Ajay Pandit Retailing Management 8th Ed McGraw Hill Education(India) Private Limited 2017
23 15231 Michael Levy, Barton Weitz, Ajay Pandit Retailing Management 8th Ed McGraw Hill Education(India) Private Limited 2017
24 15232 Michael Levy, Barton Weitz, Ajay Pandit Retailing Management 8th Ed McGraw Hill Education(India) Private Limited 2017
25 15237 Valarie A Zeithaml, Mary Jo Bitner,Dwayne D.Gremler, Ajay Pandit Services Marketing Integrating Customer Focus Across the Firm 6thEd McGraw Hill Education(India) Private Limited 2017
26 15238 Valarie A Zeithaml, Mary Jo Bitner,Dwayne D.Gremler, Ajay Pandit Services Marketing Integrating Customer Focus Across the Firm 6thEd McGraw Hill Education(India) Private Limited 2017
27 15239 Valarie A Zeithaml, Mary Jo Bitner,Dwayne D.Gremler, Ajay Pandit Services Marketing Integrating Customer Focus Across the Firm 6thEd McGraw Hill Education(India) Private Limited 2017
28 15244 Fraser P.Seitel The Practice of Public Relations 13th Ed Pearson 2017
29 15190 Donald R Cooper, Pamela S Schindler, J K Sharma Business Research Methods 11th Ed. McGraw Hill Education(India) Private Limited 2017
30 15191 Rajendra Nargundkar Marketing Research Text and Cases 3rd Ed. McGraw Hill Education(India) Private Limited 2017
31 15192 Rajendra Nargundkar Marketing Research Text and Cases 3rd Ed. McGraw Hill Education(India) Private Limited 2017
32 15193 Rajendra Nargundkar Marketing Research Text and Cases 3rd Ed. McGraw Hill Education(India) Private Limited 2017
33 15194 George E.Belch, Michael A.Belch, Keyoor Purani Advertising and Promotion 9th Ed McGraw Hill Education(India) Private Limited 2017
34 15195 George E.Belch, Michael A.Belch, Keyoor Purani Advertising and Promotion 9th Ed McGraw Hill Education(India) Private Limited 2017
35 15196 George E.Belch, Michael A.Belch, Keyoor Purani Advertising and Promotion 9th Ed McGraw Hill Education(India) Private Limited 2017
36 15197 George E.Belch, Michael A.Belch, Keyoor Purani Advertising and Promotion 9th Ed McGraw Hill Education(India) Private Limited 2017
37 15198 Arpita Menon ( Reference Book) Media Planning and Buying Principles and Practice in the indian Context McGraw Hill Education(India) Private Limited 2017
38 15199 Arpita Menon Media Planning and Buying Principles and Practice in the indian Context McGraw Hill Education(India) Private Limited 2017
39 15200 Arpita Menon Media Planning and Buying Principles and Practice in the indian Context McGraw Hill Education(India) Private Limited 2017
40 15201 Arpita Menon Media Planning and Buying Principles and Practice in the indian Context McGraw Hill Education(India) Private Limited 2017
41 15202 Arpita Menon Media Planning and Buying Principles and Practice in the indian Context McGraw Hill Education(India) Private Limited 2017
42 15208 David L. Loudon,Albert J. Della Bitta Consumer Behavior 4th Ed. McGraw Hill Education(India) Private Limited 2017
43 15209 J. Paul Peter, Jerry C. Olson ( Reference Book) Consumer Behavior & Marketing Strategy 7th Ed. McGraw Hill Education(India) Private Limited 2017
44 15210 J. Paul Peter, Jerry C. Olson Consumer Behavior & Marketing Strategy 7th Ed. McGraw Hill Education(India) Private Limited 2017
45 15211 J. Paul Peter, Jerry C. Olson Consumer Behavior & Marketing Strategy 7th Ed. McGraw Hill Education(India) Private Limited 2017
46 15212 J. Paul Peter, Jerry C. Olson Consumer Behavior & Marketing Strategy 7th Ed. McGraw Hill Education(India) Private Limited 2017
47 15213 J. Paul Peter, Jerry C. Olson Consumer Behavior & Marketing Strategy 7th Ed. McGraw Hill Education(India) Private Limited 2017
48 15214 Alok Kumar Rai, Medha Srivastava Customer Loyalty Concept, Context and Character McGraw Hill Education(India) Private Limited 2017
49 15215 Charles M. Futrell ( Reference Book) Fundamentals of Selling Customers for life Through Service 12th Ed McGraw Hill Education(India) Private Limited 2017
50 15216 Charles M. Futrell Fundamentals of Selling Customers for life Through Service 12th Ed McGraw Hill Education(India) Private Limited 2017
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